Helping your property sell online – key tips and tricks

With an increase of sales across the UK over digital platforms, selling property online is a skill that can be very useful for property managers and landlords. Whether you are looking to sell a renovated property, where you live, a rental property that you no longer wish to have in your portfolio, or any property, being able to draw people to your online profile is a key skill. 

Today’s blog will look at some methods to make sure that your property sells well, using these will help bolster your chances of an effective sale of your home. 

Make the right first impression

With most online property websites, online real estates companies, and companies that help you find prospective buyers, making the right first impression is key to success. Often, these sites will give your property the most visibility in the first two weeks of it being posted. This means that you should only post your advert when you have everything – all the photos in place, a floorplan installed, and a great written description.


Price your property correctly

Pricing your home in the right bracket can massively increase the likelihood that it will sell successfully, this includes reducing the time it takes to sell (something very important to people selling their property.) 

The property you are selling can be the most beautiful house in the world and it can be well presented, but if it’s not well priced then it won’t get the attention it deserves. People looking for a property will do extensive research (as you have probably done to find the house in the first place) and know what they are looking for in terms of price. 


Get the best photos

Dark, badly-framed images of untidy spaces can be off-putting, whereas bright well-taken photographs that really capture the space are click magnets.

Useful tips include: Taking at least five photographs including an external shot of the property. Include photographs taken on a sunny day, ideally taken by someone professional. Open the windows and curtains and let as much natural light in as possible. Include good photos of features that are in high demand, such as gardens, office space, etc. (more on this later). Avoid including images of your personal photographs on the mantelpiece – these image may even be taken by by the website (because of privacy issues). Put thought into the order of the photos. The beginning should be the most attractive images.

Give the property a beautiful description

Using the right words to sell a house can really help to motivate buyers. Whatever you love most about the house should feature often, and having others contribute towards the suggested top terms will also help. The better a picture you paint of the property, the better it will help towards sales, and you can also rely less on the images you are using. 

Since the first COVID lockdown, a focus on features have shot up on the list of key features to look out for. Gardens, access to parking, home workspace​ or office space and green spaces nearby are key points to mention. ​


So, there are many steps you can take to help sell your property online, and if you use the key tips and tricks listed then you stand in a much better place to make a sale for the price you are looking for. 

Nick Fox started his property investment career 10 years ago and his portfolio has grown to one of the largest in the UK. Nick now mainly focuses on HMOs (houses in multiple occupation) and works to help others achieve property success too. Visit here to find out how he can help you.

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